The Formulation Forge
This is where ritual meets research.
I offer formulation, sourcing, and creative direction for brands seeking mythic, emotionally grounded products.
Why Ritual Wins
🔥 Welcome to the Formulation Forge
Where ancestral wisdom meets technical fire.
This is more than a lab—it’s a ritual chamber for brands ready to birth products with soul. I collaborate with founders, formulators, and creative teams to develop emotionally grounded, mythically resonant offerings that honor both the plant and the person.
This is your ritual chamber for collaborative creation. I help brands birth emotionally grounded, mythically resonant products—from first spark to final scroll. Whether you're launching a new line or refining an existing one, we build offerings that feel like lineage, not inventory.
$ 350B
🧪 Herbal Medicine Is Rising
The global herbal medicine market is projected to grow from $233 billion in 2025 to $350 billion by 2029, at a CAGR of 10.7%
$ 90.4B
🌎 Sustainability Is Sacred
The sustainable personal care market is projected to grow from $56.4 billion in 2025 to $90.4 billion by 2032, at a CAGR of 6.96%
64%
🌿 Holistic Beauty Is Booming
Wellness & ritual expanded the beauty category by 64%, as consumers seek products that support inner vitality—not just outer appearance
Consumers willing to pay more for sustainable, natural ingredients
85%Consumers who prefer whole-plant, transparent formulations
+225The U.S. beauty market is projected to reach this milestone in 2025
$104.1BSpent globally
$1.8T
Consumers who prefer whole-plant, transparent formulations
70%Urban demand for ritual-rooted products is surging
200xPercentage of consumers seeking eco-friendly production & packaging
73%Wellness economy hit
​
$6.3T in 2023
Why Forge With W.M.A?
Holistic beauty is no longer fringe—it’s flourishing.
Herbal medicine is no longer niche—it’s necessary.
Sustainability is no longer optional—it’s sacred.
Consumers are craving products that feel personal, ceremonial, and transparent. They want whole-plant blends, EO-free scent profiles, and sourcing they can trust. They want to know not just what’s in it, but why it matters.
Iterative Herbal Formulation – EO-free, sensory-safe, and emotionally attuned
Creative Direction & Documentation - naming, labeling, and storytelling rooted in symbolism & ceremonial design. We memoralize every pivot, breakthrough, and arc in Your Brand's product development. Your process becomes a teaching tool.
​Sourcing & Vetting Systems – Ethical, traceable, and documented with care
🕯 Work With Me
Ready to forge something mythic? Book a Consultation
Let’s build offerings that feel like home, ceremony, and truth.